EOVA is seeking a qualified, dynamic and innovative executive director to manage the Regional Destination Marketing Organization for Eastern Oregon. That’s right. You’d get to live and work in Eastern Oregon, an outdoor enthusiast’s paradise in the heart of Oregon’s frontier country. So, come on strategic marketing, policy and communications gurus, we can’t wait to see your best work and invite you to lead this amazing organization.
The executive director manages all programs and oversees Board policies for Eastern Oregon’s Regional Destination Marketing Organization. EOVA is charged with maximizing the highest and best use of its public/private regional tourism investment resources. This position requires a savvy, independently motivated leader with experience in regional tourism development at the regional and state level. The leading candidate will be well versed in multiple disciplines including, strategic planning, financial management, administration, communications, public relations, advertising (all mediums) and partnership development. Understanding and executing the program analytics and measurement is essential. The executive director reports to the EOVA Board of Directors.
Here is what you’d get to do in this role:
• Lead Eastern Oregon’s most established tourism marketing and promotion organization that is the appointed Regional Destination Management Organization by Travel Oregon, administrator of the Regional Cooperative Tourism Program for Eastern Oregon.
• Align and lead the Eastern Oregon tourism industry, representing 11 counties and four sub-regional work groups, generating more than $365 million in visitor spending and employment of nearly 6,000 Eastern Oregon residents (Dean Runyan Study 2018).
• Demonstrate your exceptional public policy, government and professional communications skills.
• Develop regional, state and national relationships with industry stakeholders and leaders.
• Lead and inspire an experienced and accountable team of marketing professionals to ensure that visitation to Eastern Oregon continues to develop and grow at a healthy, sustainable pace.
• Manage and execute an annual budget of $375,000 dedicated to marketing, developing, and managing Eastern Oregon as a nationally competitive destination.
• Develop and execute a strategic marketing and management plan, initiating and directing tactics to reach key audiences with compelling and innovative messaging.
• Partner with community leaders, elected officials and EOVA stakeholders to create award winning cooperative marketing and development programs for a world-class tourism destination.
• Manage outside independent contractors to meet tight budgets and timelines.
The ideal candidate possesses:
• Experience in managing a private non-profit corporation that is a recipient of both private sector and public resources.
• Experience in financial management inclusive of budget development, bookkeeping and production of thorough financial reports for public accountability and transparency.
• Experience in working with elected officials, business leaders and a vast and geographically expansive industry stakeholder base to build collaboration, consensus and industry direction for short-term success and long-range vision.
• Experience in a variety of marketing disciplines including Strategic Planning, Advertising, Media buying; Partnership Building, Digital Development & Social Media, Graphic design, Research, Analytics & Reporting.
• Ability to effectively lead outside creative and independent contractors.
• Due to the nature of this industry, the successful candidate will be able to accommodate required intra-regional and in-state travel as well as discernment to evaluate and prioritize international travel representing and selling Eastern Oregon to the world.
• Enthusiasm, professionalism and accountability, with the desire to work long hours.
A hospitality background and knowledge of Eastern Oregon’s unique tourism products will leap to the top of consideration.
• Bachelor’s degree in a related field is required and/or five plus years of proven leadership in non-profit destination management and board governance, or similar business management.
• Expertise in building relationships and working with government officials, economic development and business organizations. Knowledge of Eastern Oregon tourism and hospitality industry is preferred.
• Thorough comprehension of Travel Oregon’s Regional Cooperative Tourism Program and the RCTP Guidelines.
• Demonstrated ability to apply the principles of sound financial management; including budget development, forecasting, reporting and administration in compliance with all local, regional, state and federal regulations.
• Demonstrated ability to assess current and future staffing needs to achieve organizational goals within available financial resources. Proven ability to hire, lead, motivate and supervise a professional staff and/or independent contractor team of human resources.
• Experience with development of strategic marketing plans, destination brand marketing, public affairs and media communications. The ability to comprehend these diverse but complementary business needs and translate them into an actionable business plan.
• Thorough knowledge of print, broadcast, digital and online mediums including social and mobile media channels and experience in mentoring creative talent and marketing team members to execute programs.
• Experience in complex project management working with project briefs, budgets and timelines. Demonstrated ability to prioritize, manage multiple projects, negotiate and conceive/create new ideas in a high-pressure environment.
• Proactive and polished communicator with excellent presentation skills, and the interpersonal skills to initiate interaction with stakeholders, industry business partners and vendors.
• Experience in working extensively with a Board of Directors; as well as managing staff, partners, media representatives, community and regional representatives to achieve shared goals. Ability to showcase industry leadership by representing the organization at industry and community meetings and with professional organizations.
• Ability to multi-task and willingness to work hours beyond the standard daily or weekly schedule when necessary.
• This job posting is not meant to be an all-inclusive list of duties and responsibilities, but rather constitutes a general definition of the positions scope and function.
• Valid, unencumbered driver’s license and passport are required. Travel in and out of state required. Ability to lift and carry 40 lbs.
HOW TO APPLY:
Qualified individuals who would like to be considered for the executive director position with the Eastern Oregon Visitors Association should submit a current resume, detailed references and a cover letter to EOVA Board President Timothy Bishop at email@example.com. Candidate cover letter, resume, and any other documents should be electronically submitted in PDF format No Later than 5 p.m. March 15, 2019 . Please state ‘Executive Search’ in the subject line.
The cover letter should include the following information:
- A summary of your qualifications as they relate to the requirements of the position. Include details about your experience in managerial/executive leadership, budget/finance, governance, personnel management and destination marketing.
- An example of your experience in leading a community-based, private/public organization (if applicable) and your understanding of how Oregon’s RDMO’s are financed and governed under the Regional Cooperative Tourism Program (RCTP) guidelines.
- A statement as to why you believe your education, training and experience make you the best candidate for the position.
Candidates who submit qualifications that most closely meet the requirements may be asked to respond to supplemental questions and/or to attend interview(s) with the Selection Committee and/or Board of Directors. Candidates are subject to a background check.
Mission: Promote Eastern Oregon visitor experience and enhance and preserve region’s quality of life and economy.
The Eastern Oregon Visitors Association works closely with Travel Oregon to serve as the Regional Destination Marketing Organization (RDMO) for Eastern Oregon, serving the eleven counties east of the Cascade Mountains including Baker, Gilliam, Grant, Harney, Malheur, Morrow, Sherman, Umatilla, Union, Wallowa and Wheeler Counties. EOVA implements cooperative marketing programs to develop destination visits to Eastern Oregon, operating with an annual budget of approximately $375,000.
Imagine yourself here! Go online and tour our web site at VisitEasternOregon.com.
SALARY & BENEFITS SUMMARY:
Employment Terms: Exempt, full-time position. At-Will Employee.
Annual Salary: Competitive industry salary $55 – 75K Depending on qualifications
Health Insurance: coverage or allowance in salary to self-insure to be negotiated