This is a compilation of resources for our Culinary + Agritourism Partners.
Agritourism Technical Resources
(by Travel Oregon)
A robust resource for agricultural businesses interested in adding or growing agritourism activities. It is full of helpful exercises to determine what agritourism venture might be the best fit for you, and how to accomplish it. It is also a great reference for those with existing operations.
Agritourism Technical Assistance
(by Travel Oregon)
Free, on-call support available to agritourism businesses seeking help with navigating land use, permitting etc. Good resource for businesses who are struggling to get permitted to operate or are looking to start a new agritourism venture.
Developing a Successful Agritourism Business in Oregon
(an Online Course by OSU Extension)
If you’ve considered agricultural tourism as an option for your farm business, then this is the class for you. Over the course of this program, you will build an understanding of the multiple elements involved in setting up and managing a successful agritoursim enterprise. This course has a $20 fee.
Business Planning for Agritourism Enterprises
(a webinar recording from Global Agritourism Network)
Business planning is critical for any type of enterprise, and agritourism is no exception. This webinar covers key steps for business planning and introduces you to a new online tool. AgPlan is a free, easy-to-use business planning app designed to provide customized assistance for different types of businesses, including agritourism.
Direct Support:
Agristress Helpline (AgriSafe Network): call or text 833-897-2474, available 24/7. This is a free and confidential crisis and support line for people working in agriculture, forestry, and fishing. The helpline is answered by trained professionals who can offer support and help you find mental health and agriculture-related resources in your area. They know that agriculture is unique – that is why their crisis specialists have received training on the factors that impact people working in agriculture.
Agritourism-specific marketing resources:
Fact Sheet: Online Marketing for Agritourism Businesses: Instagram (OSU Extension)- Having an Instagram account for your agritourism operation can help reach a broader audience and tap into a huge potential customer base. Over 1 billion people use Instagram every month, reaching 140 million U.S. users as of January 2021. This fact sheet provides tips and tricks for leveraging Instagram and creating great content.
Farm-to-table:
Fact Sheet:
- SNAP for retailers (Rural Grocery Store Initiative)– An overview of how to be approved to accept SNAP from customers.
- Farm-to-Grocery Best Practices (Rural Grocery Story Initiative)– A guide for farmers on partnering with rural grocery stores to sell locally-produced food
Workforce Development
Opportunity: Become a Rogue Farm Corps’ Host Farm!– For farmers and ranchers interested in mentoring aspiring farmers at your farm or ranch. Yearly application cycle. Rogue Farm Corps’ Apprenticeship program is designed to help train and equip the next generation of farmers and ranchers through a structured framework that includes on-farm training, classes, farm tours, discussion groups, and networking. Host farmers serve as primary mentors and supervisors for apprentices at their farm/ranch
Oregon Wine Board has a searchable database of industry resources available on its site. Some specific resources are called out below:
TOOLKITS
- Tasting Room Listings– The tasting room itinerary database (Explore) is a digital directory of 500 tasting rooms around the state designed to assist active and prospective visitors. The toolkit explains how to create, claim and customize your tasting room listing.
- Oregon Wine Month– Since 2012, the Oregon wine industry has celebrated Oregon Wine Month annually in May. This toolkit is intended for anyone looking for guidance, tools and programming on Oregon Wine Month.
- Pair it Forward– This social media campaign highlights winemakers and wine-adjacent people such as chefs and artisan food producers across the state talking about their favorite wine and food pairings made by their peers in short, engaging videos. The toolkit includes tips and tricks on how to film a successful video, include subtitles, advice on the best time to post, a suggested caption, and hashtags to add to your post.
- Oregon Wine Flies Free– Designed to help participating wineries find tips and resources to promote the program and drive tasting room sales. Toolkit includes digital graphics for your social media channels in addition to plug-in ready program-related copy for your consumer marketing efforts.
MEDIA LIBRARY:
An extensive library of photos available for media purposes, from winemaking regions in each corner of the state. Wine industry members can also upload their photos.
Farm-to-table:
Fact Sheet:
- SNAP for retailers (Rural Grocery Store Initiative)– An overview of how to be approved to accept SNAP from customers.
- Farm-to-Grocery Best Practices (Rural Grocery Story Initiative)– A guide for farmers on partnering with rural grocery stores to sell locally-produced food
Workforce Development
Opportunity: Become a Rogue Farm Corps’ Host Farm!– For farmers and ranchers interested in mentoring aspiring farmers at your farm or ranch. Yearly application cycle. Rogue Farm Corps’ Apprenticeship program is designed to help train and equip the next generation of farmers and ranchers through a structured framework that includes on-farm training, classes, farm tours, discussion groups, and networking. Host farmers serve as primary mentors and supervisors for apprentices at their farm/ranch
- February (annual), OSU Small Farms Conference– A daylong event geared toward farmers, agricultural professionals, food policy advocates, students and managers of farmers markets. Educational sessions are offered on a variety of topics relevant to the Oregon small farmers. Speakers include farmers, OSU Extension faculty, agribusiness, and more.
- February (annual), Oregon Wine Symposium– Northwest wine industry’s premier educational event and trade show.
