EOVA serves its Stakeholders and Industry Partners by:
Attract overnight visitors to Eastern Oregon by executing region-wide tourism sales, marketing and sustainable destination development programs to position the region as a leisure, events and group travel destination.
Provide leadership and coordination for regional visitor industry issues and communications statewide partners.
Gather data to educate and inform Sustaining Members, Stakeholder Members, Partners, Industry Leaders and the public on the status of the visitor industry.
Work with local tourism partners and government leaders to structure financing and policy plans for EOVA and implementation of those plans.