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EOVA serves its Stakeholders and Industry Partners by:
- Attract overnight visitors to Eastern Oregon by executing region-wide tourism sales, marketing and sustainable destination development programs to position the region as a leisure, events and group travel destination.
- Provide leadership and coordination for regional visitor industry issues and communications statewide partners.
- Gather data to educate and inform Sustaining Members, Stakeholder Members, Partners, Industry Leaders and the public on the status of the visitor industry.
- Work with local tourism partners and government leaders to structure financing and policy plans for EOVA and implementation of those plans.